Macao is launching a huge marketing drive to attract visitors from the Greater Bay Area and further afield in mainland China.
The campaign, which will continue for much of the rest of this year, comes in the wake of the introduction of more favourable border-crossing measures.
The Macao Government Tourism Office (MGTO) said that it will team up with local tourism enterprises and mainland Chinese e-commerce platforms, to stage the Experience Macao, Unlimited roadshow in nine cities in the Greater Bay Area at weekends between now and December.
The first stop will be Zhuhai’s Aoyuan Plaza this Saturday.
This year’s first Macao Week, the Shandong-Qingdao Macao Week, will be held from 8-12 September. The event will showcase the city’s tourism, trade and commerce, culture and creativity. Discounts will be on offer to attract more tourists to visit and spend in the city.
Online, the MGTO has launched new short videos and promotional posts on platforms such as WeChat, and Little Red Book. The MGTO is enhancing cooperation with e-commerce and online travel agencies, and promoting hotel and flight ticket offers together with the Experience Macao, Unlimited roadshow.
Tourism officials are also planning to produce a short video of tourists’ travel experiences. Visitors were sought out by the MGTO at attractions in the city, with a young couple from Jiangmen becoming the first “lucky tourists” to be offered a courtesy travel itinerary, The Macau Post Daily reported.
