Target goals have been achieved for 66 of the 77 action plans laid out in Macao Tourism Industry Development Master Plan back in 2017, according to an announcement by the Macao Government Tourism Office (MGTO). It says all but one of the action plans have been implemented.
The announcement referred to work carried out in 2022, and said there had been a four percent uptick on 2021’s results.
With Macao’s borders shut last year, due to the Covid-19 pandemic, most of MGTO’s campaigns were directed towards mainland Chinese tourists (who remained able to visit the city). This year, Macao’s government is actively working to increase the number of international tourists.
[See more: Macao’s visitor arrival figures have fallen again]
In 2017, the Macao Tourism Industry Development Master Plan laid out developmental directions for seven major areas – with the aim of integrating tourism with ecommerce, sports, MICE, culture, and creativity.
There was emphasis on optimising tourism facilities, strategic marketing, urban development, and innovative technology. Fostering both regional and broader international cooperation was also a goal.
At the Tourism Development Committee’s first plenary meeting held last week, secretary for economy and finance Lei Wai Nong said Macao’s economy had made a good start to the year and that all macroeconomic indicators were looking up.
