Macao received four awards at the Pacific Asia Travel Association (PATA) Gold Awards 2022, with the Macao Government Tourism Office (MGTO), the Macao Institute for Tourism Studies (IFTM), Wynn Macau and Sands China all being acknowledged for their excellence.
The awardees were announced by MGTO Director Maria Helena de Senna Fernandes and PATA Chief Executive Officer Liz Ortiguera.
MGTO received this year’s Marketing Campaign (National-Asia) PATA Gold Award for its large-scale Macao Week roadshow in the Chinese mainland in 2021, bringing awareness to the destination through online and offline promotional efforts.
The roadshow presented Macao as a safe travel destination, in five mainland Chinese cities, including Hangzhou and Nanjing. A total of 1.9 million on-site visitors attended the roadshows with 560 million online views, stimulating total tourism spending of MOP 341 million.
Meanwhile, the other awardees received the following prizes: the PATA Grand Award in Sustainability and Corporate Responsibility for Wynn Macau’s Wynn Sustainable Initiatives; the PATA Gold Award for IFTM’s Human Capital Development Initiative with “A decade of effort in nurturing entrepreneurs: A case of IFTM in [the] Macao SAR”; and a PATA Gold Award in the Youth Empowerment Initiative category for Sands China’s City of Gourmet – Youth Development and Integration Programme.
PATA received 136 entries from 56 organisations and individuals worldwide, including six from Macao. The winners were selected by 12 independent judges from around the world.
