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Macao plans major tourism drive for next six months

Following slightly improved results so far this year, Macao Government Tourism Office lines up roadshows and touring caravans alongside social media blitz.

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Following slightly improved results so far this year, Macao Government Tourism Office lines up roadshows and touring caravans alongside social media blitz.

ARTICLE BY

PUBLISHED

READING TIME

Less than 1 minute Minutes

Macao is pulling out all the stops to attract more visitors in the second half of this year with a variety of promotional activities aimed at the Greater Bay Area and further afield.

Following the first meeting of the Tourism Development Committee (CDT), Secretary for Economy and Finance and Committee Chairperson Lei Wai Nong, said that the government was dedicated to “steering the composition of industries towards adequate diversification”. The government will also pursue deeper integration across the tourism + sector and concerted development between tourism and other related industries, Lei said. He added that the aim is to improve the “all-rounded competitiveness of Macao’s economy, to power enterprises’ growth with innovative thinking and build a solid foundation for economic diversification”.

Macao Government Tourism Office (MGTO) Deputy Directors Cheng Wai Tong and Ricky Hoi Io Meng gave an overview of Macau’s current tourism situation, major initiatives in the first half of 2022 and work plan for the second half.

Macao registered 2.484 million visitor arrivals in the first four months and an average hotel occupancy rate of 38 per cent, while the average length of visitors’ stay rose to 3.4 days. The total number of visitor arrivals rose “significantly” over the Labour Day Holidays. The single-day record of inbound visitors peaked at about 42,000 on 30 April.

The MGTO has planned a variety of major events and activities for the latter half of the year, and has just launched its new Stay, Dine and See Macao project offering Educational Student Tours.

For destination promotion, the MGTO has partnered with different entities for the Experience Macao, Unlimited promotional campaign, while the Macao Week roadshows, touring caravans in the GBA and flash roadshows in shopping malls will be launched in different parts of mainland China.

The MGTO has also launched various promotional initiatives over its social media platforms and mainland news sites, as well as launched its own Tiktok account.

Several CDT members raised perspectives and suggestions on topics such as mainland group travel, Hong Kong and international markets, TV travelogues and e-marketing and medical observation arrangements, The Macau Post Daily reported.

 

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