MGTO pushes local tourism as pandemic curtails major ‘Macao Week’ marketing drive in Xiamen.
Macao Government Tourism Office
Easier access to Macao, whose image has been boosted by online and offline promotions, spurs mainlanders to sample ‘healthy, safe’ quality’ destination.
Influencers from Macao and the mainland set the tone of the three-day event which spurred interest in the city’s main industry.
Relaxed NAT rules encourage mainland visitors; tourism officials hope the summer holidays will see the return of 30,000 daily arrivals.
Light Festival due to go ahead in December, and plans are in hand to open a travel bubble with Hong Kong after arrivals from Guangdong slacken.
Hong Kongers would have to travel under certain restrictions but health officials are still weighing options.
While falling well short of 2019’s 40 million arrivals, this year is looking better than last, as residents make do with local package tours.
Potential Key Opinion Leaders (KOLs) can benefit from free training by experts and promote Macao’s multi-dimensional tourism image.
Visitors are welcome to join the scheme too, but get no subsidy and have to pay the full price.