Use of smart tables will readjust the competitive landscape among Macao’s gaming operators, likely redistributing their shares of collective gross gaming revenue (GGR) – according to a dispatch from Seaport Research Partners, cited by Asia Gaming Brief.
“The rollout of [smart] tables over the next six to nine months is anticipated to level the playing field among operators and bring about improvements in both operational efficiency and marketing capabilities,” US-headquartered Seaport stated.
MGM China was the first concessionaire to start using smart tables – also known as radio frequency identification (RFID) tables in Macao. According to Seaport, that early adoption was a key reason MGM almost doubled its market share between 2019 and 2024. However, Seaport expects MGM to be the biggest “share donor” as the other five concessionaires catch up.
[See more: RFID tables could give Macao authorities vast amounts of data]
The brokerage firm predicted that Melco Resorts and Entertainment and Galaxy Entertainment Group would see the biggest gains in 2024, thanks to their proactive approach to smart table technology.
First introduced to casinos in 2014, smart chips and tables are being used by casino operators to monitor cheating, heighten productivity and keep tabs on individual players.
It is expected that, by the end of 2025, all major casinos in Macao, the Philippines, Australia and New Zealand will be using some form of smart table technology.
