The Macao Government Tourism Office (MGTO) is organising five overseas roadshows to take place between late April and June, with the aim of bolstering the inflow of international tourists, the department’s head, Maria Helena de Senna Fernandes told local media.
Scheduled to take place in Seoul, Singapore, Jakarta, Bangkok and Kuala Lumpur, the roadshows come on the heels of last month’s successful Tokyo roadshow.
The upcoming events are set to be staged in shopping malls, Senna Fernandes said. “[We will] adopt a model which involves introducing tourist attractions, as well as organising games and prices,” she noted.
[See more: MGTO roadshow aims to revive the Japanese tourist market]
Macao’s six gaming concessionaires and Air Macau will participate in the events, along with local travel agencies and businesses selling Macao-related products.
The roadshows are part of a government push that includes a raft of incentives to increase international tourism arrivals. Workshops training local tourism professionals to be sensitive to the needs of Muslim visitors have also been organised in recent months.
[See more: Macao revealed: A guide for Muslim explorers]
Currently, the SAR is still very reliant on tourists from mainland China, with official data indicating that they made up 67.5 percent of all visitors in 2023, while travellers from outside Greater China (Hong Kong and Taiwan) only accounted for 5.2 percent of the market.
This year, the government aims to attract four million of these international tourists to the city, a figure that is over twice the total recorded in the previous year.
