Ten original Macao fashion brands are taking part in Centrestage, an international fashion showcase being held at the Hong Kong Convention and Exhibition Centre until 6 September. The participation comes under the auspices of the Macau Productivity and Technology Transfer Centre (also known by its Portuguese initials CPTTM).
A dedicated ‘Macao Fashion Show’ was staged yesterday afternoon, featuring pieces by Alta Bella, C/W Collective, Demi*D, Earlyink, Ella Épeler, La Fine, MJade, Shefeeling, Yukwa and Xu’s. Labels secured their slots through a rigorous selection process that emphasised distinctive design philosophies and exceptional creativity. Designs include women’s wear, Chinese formalwear and accessories.
Alta Bella, C/W Collective, Ella Épeler, Earlyink and Shefeeling also took place in last year’s Centrestage.
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Mak Ka Ian, the manager of CPTTM’s fashion and creative design department told TDM that the centre has been getting Macao brands to participate in Hong Kong’s exhibitions since 2017. To date, it has facilitated the participation of nearly forty apparel and accessories brands.
The centre aims to showcase Macao’s design appeal and commercial potential to global buyers and industry professionals by setting up a dedicated exhibition zone, fashion show and organising business networking sessions.
Centrestage’s tenth edition, organised by the Hong Kong Trade Development Council, has attracted over 260 brands from 25 countries and regions, with free admission for industry professionals and the public.
