In a bid to spur foreign travellers’ interest in visiting Macao, the SAR’s tourism authority has launched the Experience Macao campaign – centred around a simple online quiz.
Citizens of countries outside Greater China must answer three questions correctly to be in with a chance to win one of 100 “mega prizes,” according to MGTO’s announcement. These are all-inclusive trips that include air tickets to Macao, accommodation, excursions to the city’s integrated resorts, Michelin-star dining and cultural activities.
After registering, hopeful travellers can attempt the quiz once per day – accruing the likes of discount vouchers for Macao restaurants each time. The campaign runs until 17 October, and mega prize-winners must take their trip this year.
[See more: Foreign visitor arrivals grew by 122 percent in the first seven months of 2024]
The questions are multichoice, along the lines of “How many UNESCO heritage sites are in Macao?” and “What is the famous motor sporting event in Macao called?” MGTO said that the campaign was building on work done earlier in the year, when it hosted a series of tourism roadshows across North and Southeast Asia.
The office also noted that it had engaged the K-pop star Miyeon, from the girl group (G)I-DLE, to produce a “a special single and music video themed about Macao” to help boost the campaign.
MGTO has said it expected around two million international tourists to visit the city this year (just over 1.3 million of them were recorded between January and July). Last October, the government proposed a 235 million pataca budget to attract more visitors from outside Greater China, in line with its long-term tourism strategy to reduce the city’s overwhelming economic dependence on the mainland Chinese gambling market.
