Macau Government Tourist Office (MGTO) went on a joint sales mission to Malaysia and Singapore together with five tourism entities including Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality, Zhongshan Municipal Tourism Bureau, Zhuhai Culture Sports and Tourism Bureau as well as Tourism Administration of Shaoguan Municipality. The six offices jointly promoted international visitation, branding their cities as one regional destination by promoting their multi-destination tour routes during the Mission.
The joint delegation comprises nearly 60 members, which is the biggest in recent years. The delegation visited Malaysia on 7 July and Singapore on 9 July.
The joint promotional event namely the Guangdong and Macau Sales Mission kicked off in Kuala Lumpur. The activities include a one-on-one media session for tourism officials from Guangdong and Macau to meet and update local media on their destinations’ tourism trends; the Mission also facilitated a platform for Guangdong’s and Macau’s trade delegates to discuss business opportunities with over 100 industry partners from Malaysia. The trade participants were able to meet each other and extend their business network during networking functions and dinner in the event as well.
During Macau Travel Fiesta as one of the Mission’s highlights in Singapore, the Guangdong tourism authorities took the opportunity to showcase tourism information and photos of Guangdong Province. Over 70 members of Singaporean travel trade participated in the Destination Product Presentation and business session. Nearly 100 guests joined the dinner that evening. During the visit, MGTO also held a meeting with Singapore Tourism Board to discuss opportunities for regional cooperation in tourism.
Guangdong and Macau have maintained a stable collaborative relationship in tourism for a long time. Along the way, Macau has been leveraging the platform of cooperation with Guangdong/Guangdong and Hong Kong/Zhongshan and Zhuhai; by running a joint booth in travel marts and holding joint promotion events, the tourism authorities have made a continuing effort to expand visitor markets and encourage multi-destination travel through an array of promotional events across the Mainland and overseas, branding their cities as one regional destination.
To carry out the key tasks for 2015 in the “Guangdong-Macau Cooperation Framework Agreement” while capitalizing on the Nation’s “One Belt, One Road” initiative, Guangdong and Macau will carry out more joint promotion projects overseas especially for their multi-destination tour routes and the tour products along the “Maritime Silk Road”. They will make a concerted effort to expand their overseas markets and encourage international visitation to both destinations. (macaunews/GCS)
