Hundreds of professionals from Macao, the mainland and around the world will converge – either in person and online – next month for the biggest travel mart of the year.
The 9th Macao International Travel (Industry) Expo (MITE), organised by the Macao Government Tourism Office (MGTO), will take place from 9-11 July at the Venetian Macao’s Cotai Expo.
MITE is supported by the Ministry of Culture and Tourism and the Macao Travel Agency Association, and will feature both virtual and physical exhibitions to connect the city’s travel trade and related sectors with their international counterparts.
The expo will comprise 710 booths, with 99 local and 243 mainland exhibitors, as well as 23 international exhibitors. Some 205 mainland buyers 158 online buyers from around the have been invited.
In order to underline Macao’s unique advantages, the expo will incorporate new elements and enhance interactive exchanges with five major “highlights” to spur Macao’s tourism revival. The expo aims to strengthen concerted development between tourism and MICE, e-commerce, gastronomy, culture and creativity among other fields, with the commitment to unveil new possibilities for exchanges and cooperation among travel and related sectors, in line with the government’s plans to deepen cross-sector integration of “tourism +”.
According to the MGTO, the expo has five main goals, namely strengthening “Cloud Series” for integration of online and offline exhibitions; expanding the size of the expo’s “Macao Street” and boosting the local tourism economy; promoting Macao’s culinary heritage, innovation and exchanges via a “City of Gastronomy” demonstration; promoting cultural tourism development through the integration of “tourism + culture and creativity”; and promoting “Distinctive Shops” and enhancing brand images.
MITE includes a host of other events, such as the launch of the MGTO’s flagship store on Ctrip App and a workshop about e-commerce platform skills provided by Trip.com.
The expo will offer an online appointment system to implement “admission quotas, advance appointments and staggered periods”.
The public can already log on to MITE’s official website www.mitexpo.mo to schedule an appointment, while those without an appointment can queue at the venue’s entrance. Pre-registered visitors will be given a “Checkpoint Map” and a souvenir upon checking in at specified spots in the exhibition halls.
The MGTO has undertaken to abide by the Health Bureau’s guidelines by requesting visitors to wear a facemask, have their temperature checked and display a valid Macao Health Code.
During the expo, a free shuttle bus service will be provided between the venue and various points in the Macao peninsula and Taipa, while free parking will also be available to attendees at the Venetian Macao.