This weekend, all eyes are on the Cotai Strip, where basketball takes centre stage with the grand opening of the NBA Flagship Store on 11 October at The Londoner Macao. The Store is the first NBA flagship outlet to open in Macao and Hong Kong.
The launch coincides with the NBA China Games and the debut of NBA House at The Venetian Macao, marking a full-court takeover of the city.
Offering more than just retail, the 900-square-metre flagship store taps into the spirit of the game with lifestyle, culture and cutting-edge design. Inside, fans will find everything from exclusive Macao-only merchandise and rare collectables to a glowing LED half-court where you can shoot hoops and enjoy live performances.
The goal was to capture the NBA’s unmistakable energy and translate it into a space where fans could better connect with the game. Whether customers are there to browse, play or simply enjoy the atmosphere, the NBA Macao Flagship Store celebrates the spirit of basketball.
“Macao holds a unique position as an international cultural hub, and its fans have shown tremendous enthusiasm for basketball and the NBA. This store not only offers a comprehensive selection of official NBA merchandise and customised services, but also creates an engaging, one-of-a-kind retail experience for both local fans and visitors. We are excited to welcome NBA fans from around the region to this exciting new destination,” said Chief Executive Officer and Executive Director of Sands China Ltd. Grant Chum.
Given all the action this weekend and Macao’s growing prominence as a sports hub, the new store feels like a slam dunk in every sense.
Where basketball meets lifestyle
From the moment you step inside, it’s clear this is no ordinary store. It feels more like an immersive playground – part game zone, part lifestyle boutique, part tribute to the sport.
The interiors are bright and contemporary, anchored by a retail floor stocked with sleek jerseys, sneakers, athletic wear and gear from global brands like Nike, Mitchell & Ness, New Era and Wilson. All around, LED artwork and larger-than-life murals bring the game’s energy to life with vivid colour and motion.
At the back is the store’s LED-lit half-court, where anyone can practice your dribble, join a pick-up game, or catch a live showcase. Whether you’re a seasoned player or just testing your skills, it’s a space designed to bring fans into the action.
From gold basketballs to custom kicks
Serious collectors will want to linger by the memorabilia wall – a striking display of basketball history featuring rare treasures like a Michael Jordan-signed Chicago Bulls jersey and a basketball autographed by LeBron James and Steph Curry.
And the ultimate prize? A pair of Air Jordan 1s signed by MJ himself, yours for a cool 988,888 patacas (about US$123,000).
While browsing the many treasures, don’t miss the gleaming, full-sized 24-karat gold basketball created in collaboration between the NBA, Sands China and Chow Tai Fook on display.
Just a few steps away, the energy shifts from admiration to creation at the customisation studio, where you can design your own jerseys and sneakers for a personal touch. Whether you’re repping a favourite team or crafting something out of the box, it’s the ultimate keepsake.
Speaking of keepsakes, you’ll also find a line of Macao-exclusive merchandise – think basketballs, graphic tees and shoe laces – that nod to the cityscape and heritage in their design for a jolt of local pride.
Basketball fever takes hold in Macao
The NBA has long enjoyed a devoted following in Greater China. From Hall of Famers like Dwyane Wade and Yao Ming to current stars such as Jusuf Nurkić, countless basketball greats have helped fuel Macao’s growing passion for the sport.
Now, with the opening of the league’s first official flagship store in the city – alongside the NBA China Games and NBA House – that fandom has kicked into high gear.
The opening also reflects a broader shift toward experiential retail on the Cotai Strip, where Sands Shoppes Macao continues to set the benchmark. The new NBA Flagship Store fits right into the mix, as a space that’s as much about basketball culture and interactive experiences as it is about must-have gear.
Whether you’re a lifelong basketball fan or simply curious to learn more about one of the most exciting sports around, the NBA Macao Flagship Store promises an all-star retail experience.
