China’s version of eBay, AliExpress, has increased its China-Brazil chartered flights from six to eight per week, as it steps up competition with Amazon, Mercado Livre and Shoppe.
The increase in flow, up to 1,200 tons of products a week, will allow the delivery of goods from China to Brazil within seven calendar days. The director of operations at AliExpress in Brazil, Briza Bueno, said that the addition of chartered flights seeks to speed up the delivery process.
Retailer strategies also involve new distribution centres and acquisition of logistics companies. A delivery combination tool will allow the customer to receive two or more products in the same delivery.
According to the CEO of business management consultancy AGR Consultores, Ana Paula Tozzi, the Chinese e-commerce giant is starting to consolidate itself in the local market, after years of identifying the profile of Brazilian consumers.
“They sell everything very cheaply. And, with loss of purchasing power, high inflation and low average price of products, the space for this type of platform grows. They understand that, even with less money to hand, people don’t stop buying,” Tozzi said.
The expansion of charter flights in June also shows AliExpress’ intention to structure itself in Brazil before the main retail dates in the second half of the year: Black Friday and Christmas.
AliExpress is an online retail service based in China and owned by Alibaba. Launched in 2010, it is made up of small businesses in China and other locations, such as Singapore, which offer products to international online buyers.
It facilitates small businesses to sell to customers all over the world and as such has drawn comparisons with eBay, as sellers are independent and use the platform to offer products to buyers, CLBrief reported.
