A roadshow organised by the Macao Government Tourism Office (MGTO) took place in Hong Kong over the weekend in a bid to lure summertime visitors from the other side of the estuary. The Experience Macao Unlimited promotion was staged at the Olympian City mall on the Kowloon peninsula, attended by MGTO boss Maria Helena de Senna Fernandes, representatives of Macao’s integrated resorts and Hong Kong’s travel trade, influencers and consumers.
Senna Fernandes told the audience that Macao remained a top short-haul travel destination for Hong Kong residents and invited them to board a bus or ferry – now that timetables were being restored to their pre-pandemic norms – and reacquaint themselves with the territory.
[See more: This is how many foreign passport holders came to Macao in the first five months of 2023]
According to a government statement, travel packages were sold at the event, where musical performances, cooking demonstrations, games and workshops took place.
Hong Kong is the second largest visitor market for Macao. Of the 3,071,511 visitors recorded in the first quarter of the year, 1,363,882, or just over 30 percent, came from Hong Kong,
The vast majority of visitors – 1517738 or more than 65 percent – are from mainland China.
Macao’s government has made no secret of its wish to reduce this overwhelming dependence on domestic tourism, however, and has unveiled plans to lure more foreign visitors.
