The Macao Government Tourism Office (MGTO) has brought home Grand and Gold awards from this year’s Pacific Asia Travel Association (PATA) Travel Mart, held this week in Bangkok. Two of the SAR’s integrated resort operators – Melco Resorts and Sands China – were also recognised at the event, the MGTO announced in a statement.
At a ceremony on Wednesday, MGTO scooped the PATA Grand Award in Marketing for its “Experience Macao Limited Edition” international promotional campaign, which launched in August 2024 in collaboration with the city’s six gaming concessionaires.
The campaign combined online promotions, celebrity and influencer endorsements, and a K-pop music video to generate 5.16 billion impressions and add 650,000 new followers across MGTO’s social media platforms.
MGTO’s Gold Award was in the Best Sustainable and Inclusive Marketing Campaign category for “A New Standard of Excellence,” its sustainability-focused media campaign produced with Fortune magazine.
[See more: The MGTO targets South Korea’s Millennial and Gen Z travellers]
In addition, Melco Resorts’ “Sanrio Characters Studio City Carnival” and Sands China’s “In Search of Its Roots: An Illustrated History of Rua das Estalagens” were recognised with Gold Awards in hospitality marketing and printed marketing, respectively.
This year’s awards drew more than 100 entries from 45 organisations, and winners were selected by an international jury.
The three-day PATA event, running from 26 to 28 August, brought together more than 1,000 delegates from over 50 countries and regions. MGTO Director Maria Helena de Senna Fernandes led a 12-member delegation from integrated resorts, travel agencies and Air Macau, taking part in networking and promotional activities aimed at diversifying Macao’s international visitor sources.
Beyond the awards, Macao’s booth at the trade show featured a café serving local delicacies and an AI-powered photo point set against city landmarks, designed to promote the SAR’s gastronomy, culture and hospitality.
