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Macao will host a Greater Bay Area sports conference next month

The gathering will feature a lineup of sporting heavyweights, such as Li Ning and Dwayne Wade, discussing a range of issues ranging from sports investment to the fan economy.

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ARTICLE BY

PUBLISHED

READING TIME

Less than 1 minute Minutes

The inaugural Greater Bay Area International Sports Business Summit is scheduled to take place at the Galaxy International Convention Centre on 23 and 24 February. 

The two-day event will feature over 300 industry professionals, as well as 35 speakers who will discuss the business of sport as well as the role that the Greater Bay Area (GBA) can play “in connecting China with the rest of Asia and the world.” 

Although the complete lineup of speakers has yet to be confirmed, the organisers have said that basketball legend, Dwayne Wade, and former Chinese Olympian and founder of the eponymous sports brand, Li Ning, will be among those addressing the conference. They will be joined by the chairman of Alibaba, Joseph C. Tsai. 

[See more: Sports, art and culture will be at the heart of more MICE events]

Among the topics to be discussed are investment in sport, professional competitions, the fan economy, sports marketing and women in sport.  

Macao was reportedly selected as the venue for the conference as the city intends to double the size of its non-gaming sector in the near future, with sports entertainment poised to account for 15 percent of that total. 

Registration for the summit can be made by enquiring through the event’s website

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