The Global Association of the Exhibition Industry (known by its French initials UFI) holds its 2024 Asia-Pacific Conference at the Parisian Macao on 7 and 8 March.
The event – previously hosted by Macao in 2008 – will see a range of presentations and panel sessions featuring industry professionals discussing topics affecting the MICE industry. Networking opportunities, social activities and a post-conference tour have also been arranged.
Nearly 250 event organisers and facility managers from twenty countries and territories will be participating in the conference, along with some 30 local delegates.
The keynote speaker will be the executive vice chairman and executive director of Sands China, Wilfred Wong, who will deliver a talk about the opportunities for the MICE industry in the Greater Bay Area (GBA).
[See more: MICE events in Macao set to soar in 2024]
The chairman of the Hong Kong Exhibition and Convention Industry Association, Stuart Bailey, and the managing director of Hong Kong Convention and Exhibition Centre, Monica Lee-Müller, will also address delegates.
Macao was originally meant to stage the event back in 2020, but the Covid-19 pandemic outbreak resulted in the event being postponed until now.
In 2023, the SAR hosted around 1,000 MICE events and has set a target of 1,500 conferences and exhibitions for this year.
Correction, 7 March 2024: The original version of this article misstated the nature of UFI. It is a group of exhibition and tradeshow organisers.
