Skip to content
Menu

Investor creates local coffee brand using East Timor coffee beans

Charles Chi, president of Charlestrong Café Company Limited, said in a speech on Monday that his company aimed to create a local coffee brand, “Café Diliy”, using East Timor organic coffee beans, adding he hoped that the coffee brand would become a “unique Macao souvenir”.

ARTICLE BY

PUBLISHED

ARTICLE BY

PUBLISHED

UPDATED: 22 Dec 2023, 5:47 am

Charles Shi, president of Charlestrong Café Company Limited, said in a speech on Monday that his company aimed to create a local coffee brand, “Café Diliy”, using East Timor organic coffee beans, adding he hoped that the coffee brand would become a “unique Macao souvenir”.

Shi, also known as Shi Liqiang, delivered the speech during the contract-signing ceremony between his company and MGM on Monday at the Portuguese-speaking Countries Food Products Exhibition Centre in Praça do Tap Seac.

Shi said that Café Diliy supplies drip-bag coffee, espresso coffee capsules and high-quality coffee beans. He also said he hoped that this local coffee brand could reach different kinds of coffee lovers. In his speech delivered in Putonghua, he said that he “took advantage of Macao as a platform between China and Portuguese-speaking countries, to create a high-quality Macao brand coffee”.

Shi noted that while Macao attracts many tourists there aren’t many “symbolic souvenirs” created locally. Therefore, he said, his company decided to create a local coffee brand that can represent Macao’s cultural uniqueness.

According to Shi, the coffee is only available at MGM and his company, adding that a box of drip-bag coffee is priced at MOP 50.

(The Macau Post Daily/Macau News)

UPDATED: 22 Dec 2023, 5:47 am

Send this to a friend