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Mike Goodridge appointed Artistic Director of IFFAM

Mike Goodridge will serve as the artistic director of the second edition of the International Film Festival & Awards – Macau (IFFAM), it was announced Friday at a “kick-off ceremony” arranged by the IFFAM Organizing Committee. The 2nd IFFAM will be held from December 8 to 14 this year with the theme, “A New Avenue to the World of Films”.

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Mike Goodridge will serve as the artistic director of the second edition of the International Film Festival & Awards – Macau (IFFAM), it was announced Friday at a “kick-off ceremony” arranged by the IFFAM Organizing Committee.

The 2nd IFFAM will be held from December 8 to 14 this year with the theme, “A New Avenue to the World of Films”.

The new artistic director will take the helm from Macau Government Tourism Office’s director Helena de Senna Fernandes, who stepped in last year after the sudden departure of renowned film director and festival planner Marco Müller.

“Our plan is to cook up a feast of world cinema in this unique destination,” said Goodridge, according to Macau Daily Times.

Goodridge said that “We (IFFAM) want to shine a bright spotlight on young first and second time filmmakers and really work hard to establish Macau as a meeting point for the industry from East to West.”

Goodridge has served as the chief executive officer of Protagonist Pictures, a film finance, production and sales company, for the past five years. Prior to that, he worked as a journalist for almost 20 years, including being the overall brand editor of Screen International from 2009 to 2012.

He has been behind the programming of the Kinoscope section at the Sarajevo Film Festival since 2011 and has also served as a jury member at more than 25 film festivals, including in Sundance, Istanbul, Jerusalem, Seattle and Los Angeles.

This year, pan-Asian film producer and festival consultant Lorna Tee will return as the head of festival management. Hong Kong actress and singer, Miriam Yeung, has been appointed as the festival’s talent ambassador.

“With a new, international professional team on board this year, the organizing committee hopes to deliver a high quality and fresh new event through innovative means,” said Senna Fernandes, who is also the president of the IFFAM Organizing Committee.

The upcoming festival will feature an international advisory board comprised of five non-Macau film experts, namely Chinese film director Huang Jianxin, American film producer Michael J. Werner, Korean producer Oh Jung wan, Hong Kong producer and distribution expert Nansun Shi and Portuguese producer Luís Urbano.

Senna Fernandes said the 55 million patacas festival budget will be backed through 20 million patacas from the Macau government, 35 million from the Macau Films & Television Productions and Culture Association (MFTPA) headed by Alvin Chau the CEO of Suncity Group.

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