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12 local businesses named ‘classic brand’

An almond cookie bakery, a gold jeweller, a congee shop and an ice-cream parlour are among the 12 local businesses that were given the “Macau Classic Brand” title Tuesday.

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UPDATED: 22 Dec 2023, 5:46 am

An almond cookie bakery, a gold jeweller, a congee shop and an ice-cream parlour are among the 12 local businesses that were given the “Macau Classic Brand” title Tuesday.

The “Macau Classic Brand” project has been organised by the Macau Chain Stores and Franchise Association in conjunction with the Economic Services Bureau (DSE).

During the award ceremony at the World Trade Centre, DSE Director Tai Kin Ip noted that the bureau signed a cooperation agreement with Macau Chain Stores and Franchise Association in November 2017 to support the “Macau Classic Brand” evaluation process, as part of the government’s effort to help local time-honoured brands improve business operations and open up business opportunities.

Tai pointed out that the bureau would continue to support the association to help the selected “Macau Classic Brands” rebrand their businesses so as to raise their competitiveness in the market, and ultimately become a “new” brand in the new era.

Asked by reporters how much each brand could receive in financial support from the bureau, Tai said that no budget had been set yet.

According to the presentation, 29 businesses applied to be officially given the “classic brand” honour, but just 12 were finally selected by an evaluation team of representatives from the government and the industry.

The 12 “Macau Classic Brands” are “Chee Lee Yuen” gold jeweller, “Pastelaria Ng Teng Kei” cake shop, Solmar Limited restaurant, “Lok Kei” noodle shop, “Fong Kei” bakery, “Tong Iec Pak Fa Fui” fruit preserves and horticultural products, “Chui Heong” almond cookie bakery, “Mok Yi Kei” snack shop, “Medan” Indonesian restaurant, “Seng Kei Pak Chok” congee restaurant, “Lai Kei” ice-cream parlour, and China Products Company.

Some of these businesses are century-old brands and some are run by the family’s third generation.(Macaunews)

UPDATED: 22 Dec 2023, 5:46 am

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